Cleverrbook.com UK Privacy Policy
BACKGROUND:
We respect and value the privacy of everyone who visits this website and uses our services, and we will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law, namely, The UK General Data Protection Regulation 2021 (UK GDPR) and Data Protection Act 2018 (DPA 2018).
Please read this privacy policy carefully and ensure that you understand it.
- Definitions of terms
In this policy the following terms shall have the following meanings:
| “The company, our, we and us” | Cleverrbook.com |
| “The site” | means the website https://cleverrbook.com/ |
| “You” | means data subject using our site and our services. |
| “Our services” | means the company registration (incorporation) with Companies House service, accounting service and other auxiliary services. |
| “Data Controller” or “Controller” | means MGT Accountancy Ltd. an organisation that determines the purposes and means of processing personal data. |
| “Data Processor” or “Processor” | means a natural or legal person, public authority, agency or other body which processes personal data on our behalf and authority as data controller. |
| “Personal data” | means any information relating to an identified or identifiable natural person who can be directly or indirectly identified with the data on its own or in conjunction with other data accessible to us.Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data includes direct identifiers such as your name and contact details, and may include other information which can reasonably be used to identify you such as identification numbers, electronic location data, and other online identifiers. |
| “Personnel” | means any individual engaged under a contract of service with us including permanent or temporary employees as well as trainees and interns engaged by Cleverrbook.com from time to time. |
| “Potential Personnel” | means any Individual who has submitted an application to be engaged by us as Personnel. |
- About us
Cleverrbook.com is committed to making the life of entrepreneurs around the world easier by providing one-stop-shop services of registering, helping to run and grow a business. We are now able to offer accounting services to UK customers. Unless otherwise stated.
- What does this policy cover?
This privacy policy explains main data protection principles we abide by, what personal data is collected, how it is used and stored, what lawful basis we use for processing your personal data, under what circumstances your personal data may be shared with third parties, how long this information is retained for, what are your rights as data subject and how to exercise those rights.
This privacy policy applies only to your use of our site and our services. This site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
- Data protection principles
We abide by the main data protection principles set by UK GDPR, which means that your data will be: a) used lawfully, fairly and in a transparent way, b) relevant to the purposes we have told you about and limited only to those purposes, c) accurate and kept up to date, d) kept only as long as necessary for the purposes we have told you about, e) kept securely.
- What personal data do we collect, how and why do we collect it?
Depending upon your use of our site, we may collect the following personal data:
Information you provide by completing the online order form. This information includes contact details (name, phone number, email address) of the person completing the order form, director(s)’ and shareholder(s)’ details (name, other names used in the past, nationality, country of residence, date of birth, occupation and home address) and payment data. This information is essential for us to be able to provide our service. We submit this information to Companies House in electronic format.
When you provide us with personal data about someone else, for example additional director(s) or shareholder(s), you must ensure that you are authorised to disclose that data to us and that, without us taking any further steps required by applicable data protection or privacy laws, we may collect, use and disclose such personal data for the purposes described in this policy. You must, therefore, take reasonable steps to ensure that the third party concerned is aware of and consents to the various matters detailed in this policy, including: the fact that their personal data is being collected, the purposes for which that data is being collected, the intended recipients of that data, and the third party’s right to obtain access to the data (including details of how to request access). When requested to do so, you must assist us with any requests by the third party to access or update the personal data you have collected from them and provided in connection with our services.
Information you provide when completing an online contact form. You can use links on our site to contact us to ask questions, request information and materials, register or sign up for guides or seminars, or provide comments and suggestions. You can request for one of our representatives to contact you personally to provide additional information about our products or services. To do so, we may request contact information from you, such as your name, email address and telephone number, to help us satisfy your request.
KYC (Know your customer) information. As a company service provider, we are required by law to complete relevant checks to comply with AML (Anti-Money Laundering) regulations. All our services are subject to successful completion of ID checks, such as ID document verification, proof of address check and in some cases biometric verification as described in our Anti-Money Laundering Policy, Controls & Procedures 2022. Please contact us if you wish to see this document.
Data that is collected automatically. Most of the data that we collect is provided to us by you; however, some of the data is collected automatically for example information about your visit our Site. This information helps us to make improvements to the site’s content and navigation. It may include your IP address, web browser type and version, operating system, the date, times and frequency with which you access our site and the way you use and interact with its contents. Please also see Part 11 on our use of cookies.
- What lawful basis do we use to process your personal data?
Under the UK GDPR, we must have a lawful basis for processing personal data. We use the following lawful basis to process your data:
Contract-as described in Part 5, most of the personal data we collect and process is necessary for us to provide our services (fulfill our contractual obligations) or to take steps to enter into a contract. That includes service-related communication with you (via email, phone, SMS, post, web chat facility or social media).
Consent and/or legitimate interest-with your prior consent and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and/or phone and/or text message with information, news, and offers on products and/or services that might be of interest to you. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the UK GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003. You can always opt-out by clicking the ‘unsubscribe’ button in the next marketing email you receive or alternatively you may contact our data protection officer (see Part 14).
Legal requirement– In some circumstances, we may be legally required to share your personal data, such as if we need to comply with legal obligations, a court order, or the instructions of a government authority.
- What are your rights?
Under the GDPR, you have the following rights, which we will always work to uphold:
- The right to be informed about the collection and use of your personal data. This privacy policy should tell you everything you need to know, and you can always contact us to find out more.
- The right to access the personal data we hold about you. Part 10 will tell you how to do this.
- The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.
- The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have.
- The right to restrict (i.e. prevent) the processing of your personal data.
- The right to object to us for direct marketing purposes, or to, at any time, object to us processing your personal data on grounds relating to your particular situation.
- The right to data portability, where you can ask us for an electronic copy of your personal data for use with another service or business.
- Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
For more information about exercising your rights as outlined above, please contact us using the details provided in Part 14.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
- How long will we keep your personal data?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
- Data Security
We have put in place appropriate security measures to safeguard your personal data to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks to personal data in our possession.
We will ensure that third parties who receive Personal Data from Cleverrbok.com protect such Personal Data in a manner consistent with this Policy and not use such Personal Data for any purposes other than those specified by Cleverrbook, by incorporating appropriate contractual terms in its written agreements with third parties.
We are not responsible in any way for the security and/or management of Personal Data shared by you with third party websites accessible via links on our website.
In the event of a breach of security in respect of Customer Data, we shall promptly (but as soon as practical from a security perspective) provide you or any individual acting on behalf of you a notice of such breach, setting out details such as the extent of the breach, the affected Customer Data, and steps taken by us to remedy and limit the consequences of the breach. Notwithstanding the foregoing, where we determine that the Data Protection Law allows Cleverrbook.com not to provide notification in respect of a breach, we may not inform the Customer of such a breach immediately or at all.
- Who we might share your information with?
We may share your personal information for following reasons:
-To provide you with services/products you’ve asked for;
-There is a public or legal duty to do so, for example, for fraud prevention;
-To send marketing materials, where you’ve given us your permission, or it’s within our legitimate interest to do so;
-For a legitimate business reason, for example, to confirm your identity or enable another company to provide you with the services you’ve asked for.
– Any other purposes for which we have notified you and have obtained your consent.
We may share your information with:
Our affiliates or government agencies that supply certain services or products-your details would be passed on to the following companies only if you have requested us to do so (e.g. by ticking the relevant boxes in our online order form or if you choose the registration package that includes the named service(s)). We only share the information that is necessary for these companies to provide the service/product.
- Companies House – the United Kingdom’s registrar of companies (once your company is registered, Companies House will also act as data controller).
- HMRC (Her Majesty’s Revenue and Customs)-VAT registration service (will also be acting as data controller).
Third party software/platforms that enable us to operate effectively and efficiently (below listed are the main ones we use) :
- SumSub (Sum and Substance Ltd) – Identity verification software.
- Stripe (Stripe Payments UK, Ltd), GoCardless Ltd, PayPal-enables us to process payments.
- Mailchimp – email marketing software
- TextAnywhere -enables us to send bulk SMS.
- The HubSpot-sales CRM platform.
- Lucky Orange LLC-helps us to analyse website users’ behaviour.
- Will your information be transferred overseas?
Your information may be transferred to and stored in locations outside the United Kingdom and the European Economic Area (EEA), including countries that may not have the same level of protection for personal information. When we do this, we’ll ensure it has an appropriate level of protection and that the transfer is in line with applicable legal requirements. For example, some of the software providers that we use are based outside of the UK and European Economic Area (EEA), such as Campaign Monitor Pty Ltd (based in the US). In such cases we will always take additional steps to make sure that those providers are UK GDPR compliant and that your personal data is treated in line with strict standards set by the UK data protection laws.
- How can I access my personal data?
If you want to know what personal data we have about you, you can ask us for details and for a copy of it (where any such personal data is held). This is known as a subject access request (SAR). All subject access requests should be made in writing and sent to the email or postal addresses listed in Part 14. We will provide this information free of charge but in certain circumstances such as where further copies are requested we may request a payment to cover our administrative costs. We may refuse access requests if it is unjustified or excessive, and where large volumes of information about a data subject is processed, we may request you to be specific with the kind of information sought.
We will endeavour to respond to your subject access request within 30 days of receiving it.
- Use of cookies
A cookie is a small text file that may be placed on your device when you visit our site. Cookies provide various functionalities which enable us to give you a smooth service experience. Our site uses a number of cookies, which are explained below:
There are two broad categories of cookies:
Session cookies – session cookies remain on your device until you close your browser when they are automatically deleted.
Persistent cookies – persistent cookies remain on your device until deleted manually or automatically.
Cookies we use and why we use them:
Essential cookies – These cookies are essential for the basic operation of our website and cannot be disabled because the website will not function without them.. For example, these cookies enable us to provide you with the services that you have requested for, such as to remember the products which you wish to buy for checkout.
Analytical/Performance cookies – These cookies allow us to recognise and count the number of visitors and to see how visitors move around our website. This helps us to improve the way our site works by enabling us to tailor our site to the way visitors use it. The information we collect from performance cookies is aggregated which means that we cannot identify you from it.
Functional cookies – These cookies allow our site to remember the choices you make and to provide you with enhanced and personalised features. Information collected by functional cookies cannot track your browsing activity when you leave our site to browse other sites.
Third party cookies – are those placed by websites and/or parties other than us. These cookies may be used on our site to improve our products. These cookies are subject to the respective privacy policies for these external services.
Your right to refuse cookies and what happens if you refuse them
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website or where relevant our system may become inaccessible or not function properly.
- Who and how do I contact for any data protection matters?
We have appointed a Data Protection Officer (DPO) to oversee compliance with this privacy policy. To contact our DPO about your personal data and data protection matters, including to make a subject access request, please use the following details:
Email address: support@cleverrbook.com
We are supervised by the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. Our ICO registration number is ZA190432. You have the right to contact ICO at any time with any data protection issues. Details of how to contact the ICO can be found on their website www.ico.org.uk.
- Changes to this policy
This privacy policy was last updated in July 2025.
We may update this privacy policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be immediately posted on our site. We recommend that you check this page regularly to keep up to date.